The study was conducted in partnership with the Media Neuroscience Lab (MNL), University of California, Santa Barbara, and sponsored by Snap. The analysis is a multi-year, first-of-its-kind representation audit of English-language partnered content on Snapchat (content from traditional and digital native media partners). The team used a combination of computational methods and human assessors to understand how well gender, race/ethnicity, LGBTQ+, and disability were represented in Snapchat content.