
Data Driven
Research Reports
Since 2005, the Annenberg Inclusion Initiative has examined the prevalence and portrayal of characters in entertainment. Reports cover film, television, and digital content.
Research Areas
We use data-driven and theory-based research to offer insight and evidence to industries and the public. Select a research area to see all reports created about that topic.
Signature Reports
Most Recent
Report
November 2025
Inequality in Popular Podcasts
The Annenberg Inclusion Initiative examined the gender and race/ethnicity of hosts across 604 of the most popular podcasts on Spotify in 2024.
Report
April 2025
10 Years of Women in Motion
The Annenberg Inclusion Initiative examined the impact of Kering's Women in Motion program and the changes to the entertainment industry since 2015.
Report
March 2025
Inclusion in the Music Business
In partnership with Believe and TuneCore, this iteration builds upon our previous findings with new data that reflects the current executive landscape of the music industry.
Introducing The Inclusion List
Stacy L. Smith and the USC Annenberg Inclusion Initiative, in collaboration with the Adobe Foundation, have created The Inclusion List. The Inclusion List is a data-driven ranking to show who in the entertainment industry has taken inclusion seriously and been a driving force for industry change.
With this tool, we seek to inform, challenge, and congratulate the entertainment industry and point out where there is room to grow.
Report Archive

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