Who is really being heard in podcasting?

NEW STUDY

Inequality in Podcasting

The first-ever Golden Globe Award nomination for podcasting will be announced this month, cementing the medium as one central to the entertainment landscape. As podcasts have grown in popularity and importance, a new study asks just who is behind the mic on the most popular programs.

Gender in Podcast Hosts

Examine insights on host gender, genre, and other media comparisons.

Gender in Podcast Hosts

Examine insights on host gender, genre, and other media comparisons.

Gender in Podcast Hosts

Examine insights on host gender, genre, and other media comparisons.

Race/Ethnicity in Podcast Hosts

Explore if podcasting is providing more or less access and opportunity for underrepresented voices.

Race/Ethnicity in Podcast Hosts

Explore if podcasting is providing more or less access and opportunity for underrepresented voices.

Race/Ethnicity in Podcast Hosts

Explore if podcasting is providing more or less access and opportunity for underrepresented voices.

Women of Color

Intersect gender and race/ethnicity to evaluate access and opportunity for women of color.

Women of Color

Intersect gender and race/ethnicity to evaluate access and opportunity for women of color.

Women of Color

Intersect gender and race/ethnicity to evaluate access and opportunity for women of color.

Guests

Discover the first-of-its-kind analysis on the gender of podcast guests and how that relates to host gender.

Guests

Discover the first-of-its-kind analysis on the gender of podcast guests and how that relates to host gender.

Guests

Discover the first-of-its-kind analysis on the gender of podcast guests and how that relates to host gender.

Share with your audience

View and download our content package to inform your audience of inequality in podcasting.

Understanding the support women and people of color receive in terms of marketing, advertising, and other aspects of podcast creation will help clarify what may be needed to advance their work to greater success. With the results of these studies, interventions could be designed that equip new creators for the difficulties they may face as they try to break into the podcast space.

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Read the full report

The report, titled Inequality in Popular Podcasts, was authored by Dr. Stacy L. Smith and the Annenberg Inclusion Initiative, with support from Spotify.

The first-of-its-kind study examines the top 592 popular podcasts. The gender and race/ethnicity of hosts is assessed. For the top 100 podcasts, the study also evaluates the gender of guests appearing in 2024.

See the full report

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