Gender of Podcast Hosts

Across the 100 most popular podcasts of 2024 on Spotify, a total of 167 hosts were identified.

Across the 100 most popular podcasts of 2024 on Spotify, a total of 167 hosts were identified.

Across the 100 most popular podcasts of 2024 on Spotify, a total of 167 hosts were identified.

A full 64.1% were men, 35.9% were women and none were nonbinary.

Almost identical findings were observed across the full 592 podcasts and 1,018 hosts. One notable deviation emerged, however. Six non-binary hosts were identified across the full sample.

Based on a modified definition from the Pew Research Center definition, a host was “a person who provides information to listeners that breaks down or analyzes information, interviews a guest, offers commentary on a topic or recaps an event/media, or provides an overview of current topics that are the focus of the podcast.”

SPOTIFY'S TOP 10 PODCASTS

SPOTIFY'S TOP 10 PODCASTS

SPOTIFY'S TOP 10 PODCASTS

Only 2 of the top 10 feature women hosts.

Ashley Flowers

Ashley Flowers

Ashley Flowers

Brit Prawat

Brit Prawat

Brit Prawat

Alexandra Cooper

Alexandra Cooper

Alexandra Cooper

OTHER ENTERTAINMENT FORMATS

OTHER ENTERTAINMENT FORMATS

OTHER ENTERTAINMENT FORMATS

We compared podcasting to other media in 2024.

To see how women fare in podcasting when compared to other media in 2024, we looked at gender of leading/co leading characters across the 100 top theatrically-released films, and percentage of girls/women as series regulars across the 100 top television programs and artists across the Hot 100 Billboard songs.

Podcasting and music were far less likely than film and TV series to center content on women and girls.

Given the strong platform connectivity between podcasting and music, this is not surprising that both of these media underrepresent women.

PODCAST GENRE

PODCAST GENRE

PODCAST GENRE

We also explored how podcast genre was related to host gender.

Each podcast was categorized into one of 8 mutually exclusive all inclusive content categories. Then, we examined the number and percentage of hosts by gender within each genre.

Male hosts dominate every genre except True Crime.

Business & Tech, Sports & Fitness and Comedy were almost solely the genres male hosts worked in. Podcasts falling into the genres of education, news and arts, society and culture featured females as roughly 40-44% of hosts.

Beyond genre, we were curious whether the inclusion of video differed by host gender.

55.1%
55.1%
of the top 100 podcasts included video
of the top 100 podcasts included video
of the top 100 podcasts included video
63.0%
63.0%
of the top 100 podcasts with all-male hosts included video
of the top 100 podcasts with all-male hosts included video
of the top 100 podcasts with all-male hosts included video
45.4%
45.4%
of the top 100 podcasts with at least 1 female host included video
of the top 100 podcasts with at least 1 female host included video
of the top 100 podcasts with at least 1 female host included video

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