Gender of Podcast Hosts
A full 64.1% were men, 35.9% were women and none were nonbinary.
Almost identical findings were observed across the full 592 podcasts and 1,018 hosts. One notable deviation emerged, however. Six non-binary hosts were identified across the full sample.
Based on a modified definition from the Pew Research Center definition, a host was “a person who provides information to listeners that breaks down or analyzes information, interviews a guest, offers commentary on a topic or recaps an event/media, or provides an overview of current topics that are the focus of the podcast.”
Only 2 of the top 10 feature women hosts.
We compared podcasting to other media in 2024.
To see how women fare in podcasting when compared to other media in 2024, we looked at gender of leading/co leading characters across the 100 top theatrically-released films, and percentage of girls/women as series regulars across the 100 top television programs and artists across the Hot 100 Billboard songs.
Podcasting and music were far less likely than film and TV series to center content on women and girls.
Given the strong platform connectivity between podcasting and music, this is not surprising that both of these media underrepresent women.
We also explored how podcast genre was related to host gender.
Each podcast was categorized into one of 8 mutually exclusive all inclusive content categories. Then, we examined the number and percentage of hosts by gender within each genre.
Male hosts dominate every genre except True Crime.
Business & Tech, Sports & Fitness and Comedy were almost solely the genres male hosts worked in. Podcasts falling into the genres of education, news and arts, society and culture featured females as roughly 40-44% of hosts.
Beyond genre, we were curious whether the inclusion of video differed by host gender.
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